In 2022, the Founder decided it was time to rebrand because they realized they no longer wanted to limit their brand to women CEOs and Bosses but rather to expand the clientele. We collaborated to develop a less feminine, more professional agency whose branding exhibited sophistication and minimalism. There is an ease and confidence to the new branding. It makes a bold statement while maintaining sophistication. The imagery and color palette were unexpected and bold yet still sophisticated. The dark blues and jewel tones spoke to innovation and trust, while the red showed the passion they have for their work. The soft green makes them approachable. We transitioned TSA from  straightforward retro-inspired fonts to more editorial fonts that exude sophistication and modernity.