Taking Up Space is a digital faith-based community that cultivates changemakers, atmosphere shifters, and leaders by bridging the gap between spiritual principles and practical application. They underwent a rebrand in 2020-2021, shifting their focus from offering wellness services to creating an intimate atmosphere for illuminating conversation, healing, and transformation through spiritual and practical tools.

Recognizing that their current DIY brand did not align with their future direction, they sought a brand identity that was expertly crafted, bold, forward-thinking, and innovative. They aimed to break free from being boxed in as just a Christian brand and instead walk boldly in truth and love.

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The challenge was to create a brand that empowered people to live for Christ while embracing all aspects of life. We collaborated to develop a branding strategy that felt energizing, inclusive, and supportive. The use of bold, bright colors reflects TUS's mission of taking up space, drawing attention and embodying their foundational concept of being a light on a hill.

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With the incorporation of bold typefaces and vibrant colors, the new branding captures attention and reinforces TUS's message of empowerment and inclusivity. This strategic rebranding not only positions TUS as a leading voice in faith-based communities but also empowers individuals to confidently take up space in their lives and communities.