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LIKE EVERYDAY IS SUNDAY
Brand Identity, Apparel Design
CATEGORY
Lifestyle Brand
TYPE OF CLIENT
Like Everyday is Sunday
CLIENT
BRIEF
Challenge:
Like Everyday is Sunday, a faith-based lifestyle brand founded by Brittanie Rogoff, approached us with a vision to create a brand that invites everyone to experience genuine, loving relationships with God. They wanted a brand identity that reflected joy, peace, and the idea of embracing each day with the same joy and peace experienced on a Sunday. The challenge was to create a brand that resonated with their audience and conveyed their mission in a clear, compelling way.
Solution:
To capture the essence of Like Everyday is Sunday, we focused on creating a brand identity that reflected joy, peace, and love. We chose a warm, cool and inviting color palette, including soft pastel colors like light blues, greens, and punchy blues and deep tans, to convey a sense of calmness and positivity. These colors were complemented by a clean, modern typography style that added a touch of elegance and sophistication to the brand.
Results:
The new brand identity for Like Everyday is Sunday successfully captured the brand's mission and values. The warm + cool color palette, modern typography, and custom logo all worked together to convey a sense of joy, peace, and love. The brand's message resonated with its audience, attracting a loyal following of individuals who resonated with its message of embracing each day with joy and peace.
